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LAS VEGAS | 8 & 9 MAY 2024 Las Vegas Convention Center

Free Tickets

Return to Speaker page Fredrik Malmfors & Ella Norén: Speaking at the E-Commerce, Packaging and Labelling Expo

Fredrik Malmfors & Ella Norén

Net Zero E-Com packaging plastics based on wood

Lignin is one of the world''s most abundant polymers, present in wood, grass, straw etc. Traditionally lignin is burnt in the pulp milling industry as a residue for low energy value, Lignin can now be used to produce a thermoplastic material that can replace regular fossil-based plastics up to 30%. With an LCA of -1,9 kg CO2 eq/kg this enables the development of net-zero plastic packaging for the e-commerce industry.

About Fredrik Malmfors & Ella Norén

Ella Norén is the Business Development Director for Lignin Industries and has been with the company since 2020. Previously, ms Norén have been working for a large Swedish food retailer in key account and business development roles.

Fredrik Malmfors is the CEO of Lignin Industries and joined spring 2023. Mr Malmfors was previously the Nordic lead for Supply Chain and Industry X at Accenture, spending in total 17 years with the company. He has also worked in CG&S for 9 years managing an international food supply chain for Swedish co-op Lantmännen.