Brand owners need to ensure their packaging design is optimized for e-shelves, as well as for an in-store environment. How does your packaging perform when shrunk down to the size of a postage stamp. And what other information should you give consumers to increase conversion rates? Lawrence will share his Ecom Digital Hero Image strategy as successful case study.
About Lawrence Hutchison
A highly creative and strategic senior branding specialist with a mix of top London agencies and in-house company successes. He has worked on many leading global brands across a broad range of sectors & regions. With a breadth and depth of knowledge across brand identity, packaging design, packaging sustainability, Ecom optimisation and shopper marketing. The last 8 years spent at Colart, as Global Head of Packaging Design for Winsor & Newton, Liquitex, Lefranc Bourgeois & Snazaroo.